Years ago adwords was king with most internet marketers trying to master adwords to make a killing in their niche. Some very smart marketers have made millions using PPC and adwords, Perry Marshall being the classic example.

The problem I see daily is that unless you know what you are doing with paid ppc you will see your campaign budget literally disappear overnight.

There is a science to adwords that not many people can master in a short period of time. Especially newbie’s who are setting up campaigns left right and centre.

With the hefty cost per clicks involved in any adwords campaign you need to be looking at the ROI you are getting for your troubles and money invested. The trouble here is keeping up with Google’s changing algorithms, constantly being slapped and sent to implement black hat underground techniques, which don’t work in the long run.

Yahoo MSN and Bing are following the trend. Although it’s been said that MSN and Yahoo have great conversion rates. There is a better way of getting fast targeted results.

What if you knew of a secret marketing strategy that allowed you to buy traffic at insanely low prices? I’m talking cents here and not $10 dollars a click.

The internet marketing industry is becoming more a more aggressive with thousands of people joining the online community every single day, backed by wannabe gurus who are teaching them that they can make quick money online. Leaving them out in the cold while they rake in 6 figure commission checks in their sleep.

Forget the Buzzword make money fast. The New Buzzword is Mass PPV at wholesale prices.

You can make money fast if you know the secret marketing techniques used by the real Gurus in the know, quite frankly you will not hear about their secret techniques that they use to rake in thousands of dollars a month.

http://global5618.massppv.hop.clickbank.net

My mentor’s name was Gaetano and he would say, “By the end of the year you will know every one of these words because you will know the rules, the strategies, and the love of chess.”

As if electricity, long division and learning the words to the song “Louie, Louie” were not enough, learning the game of chess was a requirement Gaetano thought was more important than baseball and fun stuff. One day, out of the blue, Gaetano said to me, “It is time you learn to sacrifice your queen.” I just looked at him as he continued, “I am speaking about a defensive move used in the game of chess. There are only three moves that force you to sacrifice your queen in order to win.” Really! Well feed me garlic and call me Stinky.

I don’t know that I learned to love the game, but I did learn how to play and the terminology that goes along with it. But sacrificing my queen was just pain weird even to an eight year old. Triangulation, for instance, is a tactic used in chess endgames to put one’s opponent in zugzwang, a German word for “compulsion to move.”

Triangulation occurs when one king can move between three adjoining squares (in the shape of a triangle) and maintain the position, while the opponent only has two squares on which to move. It is a strategic maneuver that forces one’s opponent to move where you want him. Ah, behavioral science…now we are speaking my language.

Outside of the game of chess, triangulation still manages to be a maneuver meant to force a desired result. In social or family systems, the tactic is associated with people rather than pawns. In situations where two people are in conflict with one another, one or both often triangulate with a third person (or thing) in an attempt to curtail anxiety and garner support. So in the case of a feuding brother and sister, the sister might run to a sympathetic third sibling, while the brother might preoccupy his frustration with work. In each case, both triangles create a situation where two are on the inside and one is on the outside. But also in each case, while the anxiety may be reduced momentarily, the source of that anxiety is left unresolved.

Life is certainly more complicated than a game of chess, and yet tactical maneuvers are often learned as if rules to the game of life and relationships. Savvy ways of handling conflict seem to come both instinctively (as in the case of avoidance or resentment) and with disturbing calculation (as in the case of talking behind someone’s back to gain support for your side). When someone has offended me, often the first thing I think to do is to go to a third party. In fact, I am probably more apt to talk to anyone except the person who has hurt me. The move is a strategic one. Feeling like an insider is far more comforting than facing the one who has made you the outsider. A triangle always seems more comforting than a straight line.

But triangulation is no more a comfort in life than it is in chess. It is not a move meant to console oneself, but to defeat an opponent. Behavioral science offers a rule more fitting with life and neighbors than opponents and a game. This anti-triangulation tactic for conflict is one that deeply considers the weight of life and relationships. (Not to mention, it is a tactic counselors duplicate today.)

Making the straight line to the one who harmed you is not a move without difficulty, but it is a move with possibility. Long before my studies in behavioral science, Gaetano taught me to confront people who wronged me privately and directly. He placed before me far more than stoic commands intended for the sake of the other party, but grace and life itself for the one holding on to the consequences as well. While avoiding the source of an offense may seem a consolation, we merely learn to live inside a system filled with grudge or hate or disappointment. Going to friends to rally support for our sides or sympathy for our frustrations, we really only rally more frustration. In fact, we form triangles around it and keep it safe. On the contrary, the direct path to the one who harmed you offers the chance for resolution and the possibility of release. It is a move that chooses to see neighbors rather than opponents and relationships rather than winning, a move that holds forgiveness as a possibility even when it isn’t fully sought.

So, what is my point from a marketing standpoint? Triangulation forces the customer to move…to act upon your offer . When you employ triangulation correctly, the customer is the outsider and wants to be on the inside.  Think about this tactic…more later.

It is the most common marketing tactic used today. But straight line marketing places the seller in front of the buyer and a more solid relationship develops. But the best part is you don’t have to sacrifice anything let alone your queen.

internet marketing seems to be a daunting task and it is unless you plan and organize FIRST. The Traffic Ultimatum course is excellent insofar as it provides just about every traffic-getting technique available on the net today – not all but most of them – and it offers them in blueprint form or step-by-step instructions. I surveyed my customers last year asking them what they wanted to see from me in 2010 and the overwhelming response was step-by-step instruction.

The STOP before the START is necessary in order for you to plan and organize. First you need a product. I always introduce to newbies Payzeno.com – http://www.payzeno.com. It is free to sign up and the unique thing about Payzeno is that all of the products they offer come with proven blueprints from affiliates that are selling each product. If you use PPC, the blueprint gives you all the keywords; if you use email then the blueprint gives you the HTML emails to use. Everything each product’s blueprint gives you has been used by other affiliates to sell the product. Nifty, eh?

Next is web presence or the web “vehicle” you use to sell the product. Here is one of my product’s web presences (Note: FTC requires a Privacy Policy, Purchase Agreement and Term of Use on all offer pages):

http://www.hearnknow.com/free.html (squeeze page)
http://www.hearnknow.com/index.html (offer page)

http://www.hearnknow.com/contactus.html

http://www.hearnknow.com/privacypolicy.html

http://www.hearnknow.com/purchaseagreement.html

http://www.hearnknow.com/termsofuse.html

http://www.hearnknow.com/sitemap.html

http://bit.ly/a0V7vq

All of my product sites are in the above format. If you are using an affiliate product from Payzeno, Clickbank, etc you only need to follow what TU teaches such as a “squeeze page”. Notice my pop-up lead magnet – http://bit.ly/a0V7vq – which is what I use to build my list(s). To do this, please go to http://www.topshoppers.tv. A lead magnet is something enticing that you giveaway in exchange for the optin from the customer. Go to my personal blog – http://www.jasonsecord.com – and click on “JasonsStuff” on the top menu bar. Then click on “Free Stuff” and download all of the free reports that I use as lead magnets. I use every one of these as giveaways in exchange for the customer’s optin.

IMPORTANT: Once you have your web presence it is important to passively monetize it using AdSense, Clickbank Hop Ads, or my favorite – Sell-Ads sites. I did a posting on Sell-Ads below so go read that.

Once you have your product and web presence you now need to consider your creatives or “ads”. TU is correct in teaching you NEVER use the creatives that the product owner or CPA network gives you…DO YOUR OWN! And it isn’t hard. I use http://www.20dollarbanner.com/ to do all of my creatives and they are inexpensive.

Okay so now you have the product, your web presence and creatives…next is the marketing plan or where you are going to place your creatives to drive traffic to your sites. I ALWAYS write out my plan and use this as a checklist to keep me organized. As I complete a task or “campaign” I check it off and then remember to check my stats, etc using my checklist. Always start slow and test each medium you use until you know what is working. I always create about 6-ad banners and 6-HTML email ads and test the best ones. A good place to test is http://www.addynamix.com/. They give you 50,000 ad impressions for $99. For email, I use http://www.trafficguaranteed.tv.

Okay, that is enough for now. I leave you with these words, “Hunting is for fools who have never heard about bait!” I am not talking about “bait and switch” here either. You “bait” the customer with good relevant ad copy, excellent products and good prices, and then provide fantastic customer support with a give-to-get attitude. We will talk again soon…

PS: I just received a ton of emails asking “where” I get my web presences done. Go here:

http://minisitefrog.com/

http://www.msp99.com/CapturePageAndBannerDevelopment.html

http://www.minisitespot.com/

http://www.myminisitegraphic.com/

Also, here is how I do my videos. The program only costs $17

http://bit.ly/bQATxf

CU

Technorati Tags: banner ads how to begin online marketing newbie online marketing online marketing blueprint sell-ads text ads

Mainstream consumers, you see, have been trained by the medical industry to believe that disease strikes spontaneously, without any real cause. One day you have nothing wrong with you, and then suddenly the next day you’re diagnosed with a breast cancer tumor. Shazam! It happens just like being struck by lightning… (and it’s not your fault, you’re told — there’s nothing you could have done about it…)

That’s what they want you to believe, anyway. But the truth is very different: All the most common degenerative diseases — cancer, diabetes, heart disease, Alzheimer’s, etc. — take many years to grow and expand. A cancer tumor can take 10 years (or even more) before it grows to the size that will show up on a mammogram. That means the tumor has been “under construction” for a decade!

During that time, the patient has been “making cancer” on a daily basis.

By the way, I’ve borrowed this concept from Dr. Thomas Lodi, a brilliant cancer doctor who has a presentation called “Stop Making Cancer.” You can check out his clinic in Arizona at http://www.anoasisofhealing.com or watch his speech for yourself on YouTube: http://www.youtube.com/watch?v=QKH_…

Dr. Lodi’s concept of “stop making cancer” is so powerful and simple that I borrowed it for this article (with credit, of course) and expanded it to all degenerative diseases. If you want to be healthy, stop making disease!

How disease is manufactured? In reading this, the first question you might ask is, “How do I stop making disease?”

To answer that question, though, you need to understand how disease is created in the first place. All disease begins with an imbalance in the mind or the body (it can originate in either place and then spread to the other).

Disease can be set off by a nutritional deficiency (not enough vitamin D, for example), or a dietary excess (too much homogenized milk). It can be caused by an emotional state such as anger or stress that then spreads to the tissues and begins to create dis-ease in the physical body.

Most disease that’s being “manufactured” in the bodies of people today is created through controllable factors: What people eat, what chemicals they expose themselves too, how much exercise they get (or not), their state of mind, what supplements they take (or don’t) and so on.

There’s a recipe for creating each disease. If you want to manufacture type-2 diabetes, for example, the recipe is very simple:

How to manufacture diabetes:

• Drink lots of liquid sugars and high-fructose corn syrup.
• Consume a huge number of empty calories (junk food).
• Avoid all exercise. Live a sedentary lifestyle.
• Live indoors. Avoid sunshine and the natural world.
• Maintain nutritional deficiencies in vitamin D, selenium, zinc and plant-based nutrients.

If you do this for long enough, you will begin manufacturing diabetes. And before long, you’ll be officially diagnosed with it by a doctor who will say something like, “You’re diabetic.” (Which isn’t really true. You are not defined by a disease. You’re just expressing a certain physiology that’s been named a disease.)

If you want to make cancer, there’s a different recipe:

How to make cancer:

• Expose yourself to radiation (mammograms, CT scans, X-rays, etc.).
• Eat cancer-causing foods like bacon, processed meats and foods with chemical preservatives.
• Avoid all anti-cancer nutrients like superfoods, medicinal mushrooms, spirulina, etc.
• Avoid sunlight. Remains deficient in vitamin D.
• Use lots of toxic personal care products made with cancer-causing chemicals.
• Live a high-stress lifestyle.

Do these things for long enough and you’ll get cancer.

Similarly, there’s a recipe for every major degenerative disease, including kidney stones (drink lots of soda), brain cancer (drink diet soda), obesity (eat more MSG), liver disease (take more pharmaceuticals) and so on.

So if you want to make disease, it’s a very simple matter to do so. Shockingly, most people are following these disease-making recipes right now!

They’re living the “Make More Disease” lifestyle! Every time they wolf down some bacon, or eat processed junk foods, or use conventional personal care products, they are creating disease in their bodies!

Disease doesn’t appear immediately, of course. It takes many years for the daily poisoning of the body to be diagnosed as disease. But make no mistake about the origins of that disease: The body manufactured the disease over many years!

So when doctors tell patients “There’s nothing you could have done to prevent this” they are actually lying to their patients. Of course there’s something you can do! You can stop making disease before it gets out of control.

Conventional doctors usually don’t like to acknowledge this because it would give patients the idea that they have control over their own health. Most conventional doctors would rather believe the Big Lie that says doctors control your health, or that disease strikes randomly, without cause. And therefore you have no control over your own health and are dependent on western medicine to take responsibility for your health.

It’s a belief system specifically designed to entrap you in a system of medical dependency (enslavement). Fortunately, you can free yourself from medical enslavement…

How to stop making disease? Each day, depending on what you eat, drink, do or put on your body, you are either moving towards disease or away from disease. The way to stop making disease, then, is to halt any actions that move you toward disease and, instead, pursue actions they move you away from disease (and toward improved health).

Once you fill your body with living, healing juices, sunlight and regular exercise, you will shut off all kinds of chemical “disease-making” processes in your physiology. And you’ll activate healing processes that move you towards lifelong health. This is how you start making health instead of disease.

The longer you pursue a healthful lifestyle based on superfoods, nutritional supplements, healthy eating and the avoidance of pharmaceuticals, vaccines, mainstream personal care products and other poisons, the faster your healing will accelerate! Beyond the mere halting of manufacturing disease, once your body achieves a certain level of vitality, it will begin to automatically reverse disease. Cancer tumors in your body, in other words, will literally vanish over time. Heart disease can be cured. Diabetes may disappear. Cognitive function will be restored. These are just a few of
the many benefits you may experience when self-healing is in full swing.

Which recipe will you choose? You see, there is a recipe for disease, but there’s also a recipe for outstanding health. Which recipe will you choose?

Most people inadvertently choose a recipe for disease (it’s the recipe everyone else is pursuing, so it’s easy to go along with). And because they follow that recipe, they get the results of that recipe. That’s why disease should not be surprising to anyone who knows these recipes. If you follow the recipe, you will get the results (good or bad).

So it’s up to you to decide which recipe you wish to follow. You can choose from all the various recipes for disease — which include enormous quantities of junk foods, pharmaceuticals, personal care products and a barrage of vaccines — or you can choose to pursue the recipe for good health. That recipe is based on sound nutrition, fresh fruits and vegetables, time spent outdoors in nature, real sunlight on your skin, targeted nutritional supplements, regular exercise and the elimination of synthetic chemicals from your body. It’s a simple, commonsense recipe that anyone can choose to follow at any time.

http://www.nutronixrevolution.com/nx89290

The minute you start pursuing the recipe for health, you will begin to see results. And the longer you pursue this recipe, the more your positive results will accelerate.

Ask your doctor! Remember this the next time your doctor or some other health professional gives you advice. After receiving their advice, ask yourself, “Is this a recipe for HEALTH, or for DISEASE?”

If the advice includes a lot of radiation, chemotherapy, pharmaceuticals, surgery or injections of some kind, it’s probably not describing a recipe for health. Be wary of any advice that does not resonate with the simple principles of commonsense health… as in, don’t irradiate yourself. Don’t poison yourself (chemo). Don’t cut your body (surgery). Don’t use chemicals to control your physiology (pharmaceuticals). Use these only as a last resort when all other options have been exhausted.

Certainly, if you suffer some sort of accident like a broken leg, then it’s perfectly okay to submit to the necessary surgery, anesthesia or other elements of acute medical care. I’m not against western medicine’s usefulness in emergency care situations. But when it comes to long term habits of health, be aware that pharmaceuticals, mammograms, chemotherapy, vaccines and most surgeries are really just components of the recipe for disease. So if you choose to follow that route, don’t be surprised at the outcome.

By the way, following the recipe for health may take more self discipline and maturity than following the recipe for disease, but it’s far more rewarding. For one thing, you get to live longer. Better yet, you get to live happier and healthier during all those years. And isn’t that essentially why we’re all interested in the health in the first place?

There is a recipe for perfect health. It’s a recipe that’s available to you right now, and it’s the same recipe that will stop your body from manufacturing disease. Follow that recipe for good health and you will experience far more enjoyment in your life, no matter how long you live.

One lady, named Hillary, said that she was an only child raised by two lesbians and because of that she had no relationship skills. I said big deal; I grew up in a matriarch Italian family with only one bathroom. I could spell ‘estrogen” by the age of three and had my own lawyer and urologist. My social skills consisted of attempting to convince my sisters that I needed to get into the bathroom and no; I could not go out in the backyard because it ticked off the dog.

Then, one lady named Cynthia, told the group she carried problems from her childhood into adulthood. Her mother always made her the brunt of practical jokes and always made fun of her. I said big deal, my mother was a ventriloquist and for the first 10-years of my life I thought the dog was telling me to kill my father. I didn’t want to do it; he was the only other male in the house besides the dog and he didn’t count because half the time he was humping the picnic table and chasing me for using his backyard as a toilet.

One poor lady then told the group that her father told her very first date that he would cut off his yoo-hoo if he so much as laid a hand on his daughter. The guy got so scared that he stood her up and because of this she married the first guy that came along, which ended in a horrible divorce. I said big deal, on my first date, as I was going out the door, my father stopped me and asked if I had protection. I said I had my knife and he said here take my gun. My mother, who spoke very little English, misunderstood what we were talking about and we both got beat up. I am pretty much over it now but my father still carries some emotional scars. And it wasn’t easy explaining to my date all of the cuts and bruises.

So that pretty much consisted of my day so far. I either got to get a real job or quit eating prunes before going to bed at night. Just kidding…are you all getting enough roughage in your diets?

Fi yuo cna raed tihs, yuo hvae a sgtrane mnid too 

Cna yuo raed tihs? Olny 55 plepoe out of 100 can. 

I cdnuolt blveiee taht I cluod aulaclty uesdnatnrd waht I was rdanieg. The phaonmneal pweor of the hmuan mnid, aoccdrnig to a rscheearch at Cmabrigde Uinervtisy, it dseno’t mtaetr in waht oerdr the ltteres in a wrod are, the olny iproamtnt tihng is taht the frsit and lsat ltteer be in the rghit pclae. The rset can be a taotl mses and you can sitll raed it whotuit a pboerlm. Tihs is bcuseae the huamn mnid deos not raed ervey lteter by istlef, but the wrod as a wlohe. Azanmig huh? Yaeh and I awlyas tghuhot slpeling was ipmorantt! If you can raed tihs forwrad it 

You might have found it somewhat unusual that you could probably read the jumbled mess above.  Actually over half the people that see this exercise can decipher the words at the same speed of reading as if the words were not jumbled. 

It is important to note that the human mind thinks in packages…concepts rather than individual ideas.  You eyes see each letter but the mind looks at the whole word instead.  If you were to listen to an orchestra, your ear hears every note from every instrument and a trained ear can actually pick out individual instruments from the whole sound but the mind hears the symphony. 

How doe this apply to marketing?  When a person comes to your website, the mind see it as a whole – the header and footer, the graphics, the images, the way the content is laid out, the easy of navigation and communication, does the site load quickly or slowly…EVERYTHING! 
 
However; the eye and ear sees things individually – the features and benefits of your product and evaluates each as to how they will benefit the buyer.

Now listen carefully – when the mind sees the whole and is satisfied and the eyes and ears see the benefits and features as satisfying or providing a solution to what they are seeking then you have a BUYER!  NOTE:  the mind and eyes and ears must be satisfied in unison for the buy impulse to be triggered.  NO EXCEPTIONS!

Welcome to my blog and welcome to my world of internet marketing and behavioral science!

I’ve been a behavioral scientist for over 30-years and as I have studied the mind, I have learned some pretty remarkable things that I will teach you here on my blog.  But the most important thing that amazes me about my research is what we DON’T know about the mind.  Candidly, we haven’t even scratched the surface.  On the commercial side I specialize in sales and market psychology and on the counseling side I specialize in sexual addiction.

I use my research in my internet marketing business and candidly, I have the best of both worlds.  Internet marketing is very lucrative for me and I monetize my research by applying what my research group “Applied Mind Sciences” discovers to advertising and marketing.

There is a big comic side of me so be prepared to laugh because candidly there is nothing funnier than watching people be themselves or someone they are not.  As the ol’ saying goes, “It takes one to know one,” and this is very true.

With my sense of humor, you have to be a little nuts.  My passion is Internet marketing and I have been online since the net began in 1989.  Check out my blog and download all the resources I provide by clicking on JasonsStuff on the menu bar above.  If  I can help you; just hit the “Contact Us” button on the menu bar.