Twitter WTF? – Why is Twitter Called a Threat to Google?

Google Tech Talk
April 30, 2009

ABSTRACT

Presented by Laura Fitton

Headlines alternately shout how Twitter is a Google Killer, and how it is a narcissistic flood of updates about what people you don’t care about had for lunch. How can something that looks like noise from the outside be so compelling from the inside?

Laura Fitton – @pistachio – will explain how microsharing on Twitter and similar services can make the web feel warm and human, can give you real-time information on what customers think of you and why she hasn’t bought anything over $50 without asking Twitter first.

With concrete examples, she’ll show how Twitter has enabled large companies to gain sales and reduce support costs, how the famous have used it to cut out media misrepresentation, and how the Twitter platform has enabled a new class of web developers to take off fast.

Laura @Pistachio Fitton
Founder, Pistachio Consulting

A vocal advocate for productive business uses of twitter/microsharing, Laura re-launched Pistachio Consulting with that exclusive focus. Pistachio published the first white paper on Enterprise Microsharing and covers business microsharing on the TouchBase blog, and the TouchBase link blog. Clients include J&J, Ford and PeopleBrowsr.

Lauras use of social media has been in five books, including Seth Godins Tribes, in the press (Forbes, the New York Times, BusinessWeek, LA Times, Entrepreneur, Newsweek, Inc) and throughout the blogosphere. She speaks at tech events and schools like Harvard Business School, Bentley College, Clemson and Emerson. Laura is founder of oneforty.com, advisor to TipJoy and CoTweet, co-author of Twitter for Dummies and a Fellow with SNCR.org

Duration : 0:45:23


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25 Responses to “Twitter WTF? – Why is Twitter Called a Threat to Google?”

  • SaraIsBackWithMeds:

    i hate twitter!!!!! …
    i hate twitter!!!!!!!!!

  • 3000spills:

    I’m going to …
    I’m going to starbucks for coffee! said twitted the stupid celeberity. who the cares you rich fucks

  • AntiVaccine:

    Avoid vaccines, …
    Avoid vaccines, they contain mercury, aluminum, MSG, aspartame, formaldehyde, squalene, mutagens etc that cause diseases like lupus, arthritus, Gulf War Syndrome, Parkinsons, Alzheimers, asthma, allergies, cancer, ADD, autism etc. The WHO is still pushing millions of the genocidal h1n1 shots when vitamin D, garlic and silver product should be promoted to eliminate za vampires!

  • trx1961:

    twitter is the best …
    twitter is the best thing out!

  • calico131:

    Twitter …
    Twitter blows.

  • rdividy:

    this sucks i hate …
    this sucks i hate watching video clips for marketing class!!!!!

  • dikoduck:

    dude, I couldn’t …
    dude, I couldn’t follow you if i tried.

  • skruvisx:

    Hundreds of Twitter …
    Hundreds of Twitter accounts hacked bit . ly/2T8NBn

  • dansmith615:

    This gives you many …
    This gives you many ideas , so it’s good

  • lightbeing21:

    brilliant
    great …

    brilliant
    great info & observation
    fascinating & worth the RT
    @awakeningstweet

  • icpchad:

    @icpchad says this …
    @icpchad says this is worth RTing.

  • BarberProductionsInc:

    Man, this woman is …
    Man, this woman is seriously brilliant.

  • voodoowichs:

    damn, that is …
    damn, that is seriously aggravating

  • Reaver3123:

    Because they own …
    Because they own the site?

  • arromac:

    …I laugh at you…
    …I laugh at you…

  • xxxtweak1:

    omg 45 mins long??

    omg 45 mins long??
    heka lonf tho

  • dnyalexander:

    Why the are …
    Why the are all thee people going crazy and taking about Twiter?, what is Twitter about?, Do you need to follow people, follow who?, WTF, If I need find A new a go to the website, I don’t want to be following idiots and I don’t want nobody to follow me, I won’t
    tell no ona what i’m doing.
    Even facebook SUCKS!,

  • 1ockedand1oaded:

    hey this isn’t far! …
    hey this isn’t far! why am i only allowed to upload videos up to 10 mins long and these guys have videos 45 mins long!

  • ajbjdj:

    Twitter is fun if …
    Twitter is fun if you keep it simple and keep your followers and following exclusive to close friends and families. But massive informations coming from all kinds of people, news, thing—whatever, where eve, whoever can be overwhelming. I can see how this in the future can created a whole new generation of anti-socials who just would rather spent time following all the comments on twitter. If smart, keep twitter simple.

  • JeffreyJaguar:

    Twitter will be on …
    Twitter will be on serious decline within 6 months and won’t even exist at all two years from now. Not because a bigger company such as Gooogle bought them but because everyone will realize its stupid and the fad factor will be gone.

  • GamingHell:

    I took a big …
    I took a big , and before i knew it it was already posted in twitter , i deleted my account.

  • SuperCrunk23:

    rofl surprised me …
    rofl surprised me how someone can talk so long about such a simple site..

  • UnowMe00:

    just watch, what …
    just watch, what google wave does with twitter before this year ends… but it’s never been about competition, google want’s activity on the web, using google tech (almost unavoidable by now) so it’s a win-win : )

  • exenrontexas:

    ABSOLUTELY! This …
    ABSOLUTELY! This is basic presentation technology that Google needs to get up to speed on.

  • groovedigger91:

    Great presentation …
    Great presentation (apart from the redundant slides), and interesting to hear a lay persons POV of this quiet revolution we are going through.

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